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Logical Mix Chats with Nat from Whitby’s Chamber of Commerce

I recently had the pleasure of catching a ride through Brooklin with Whitby’s Chamber of Commerce CEO, Natalie Prychitkoas, a guest on her YouTube series “Chat with Nat”.

I was a bit awkward at the start. I tend to wear an expression that makes you expect to see a couple of stray feathers sticking out my mouth, a little tweet tweet echoing from inside me. That expression intensifies when I’m a bit nervous and then I stumble over my words a bit.

For example, she asks me––

“You’ve got young kids, don’t you? You know how I know? Because your front porch is full of young kid plastic stuff,”

I reply as my usual witty self with this awkward gem:

“You didn’t think that was me?” I joked, as if to suggest I spend my afternoons wearing swimmies, splashing in a kiddie pool or practicing my golf swing with a Little Tykes 3 Wood.

Because as a guy in the digital marketing biz, that’s exactly the image I wish to portray.

But permanently-etched mental images aside, Nat was correct. Our house is overflowing with every kind of plastic toy you can imagine because my wife and I have two young boys (three, if we include my afternoon antics). The point is, I know I’m awkward but that perma-grin is really because I’m just kind of a big kid inside.

She asked me about my history and why my family and I moved to Brooklin from Toronto. My wife and I grew up in Toronto and we loved living there but once we had our first son, our house became a bit too cramped for us so we entered Suburbia. We chose Brooklin because it’s a little bit like Pleasantville––everyone waves and smiles, and smiles and waves. There are paths connecting this street and to that park and to Heber Down (if you haven’t been to Heber Down, do yourself a favor and check it out), and there are some really great burgers right in town. What more do you need in a community than great neighbours, nature trails, and good grub?

And then we moved onto business. Nat asked about what I do and why I do it and what I’m anticipating for 2018.

I love this question and it’s one of the reasons I’m happy I got the chance to chat with Nat. I love having an SEO company in Whitby and I want to tell everyone who will listen.

In addition to being a dad and a husband, I’m also a digital marketing geek who started up his own biz in 2011. Before that, I worked for a company called Contractors.com, which did internet marketing for tradespeople. It was awesome and the site was receiving 200K visits per month right up until Google changed its algorithm that removed ranking authority from domain names. I sat in on one of their meetings and was fascinated by how Internet search engines could be so strategically manipulated. That was essentially how I got started in digital marketing, which led to the creation of Logical Mix.

Nat asked––“Why did you join the Commerce and what are you anticipating for 2018?”

When I moved to Whitby, it felt like a good time to immerse myself in the community so I joined the Java Jolt––a member-led group of business people who meet up to help each other out and build a supportive network. They opened my eyes to the Chamber so I checked them out and like their vibes––Bob’s your uncle.

As for my 2018 goals––well, basically, I’m a community guy. I want to help people and the way I do that is by helping local businesses grow and build their online exposure. It’s what I know and what I do. It’s why I’m so proud of the work the Whitby Chamber of Commerce does for the community. They are true ambassadors for businesses in Whitby and the Durham Region.

I’m grateful to Nat for her time and for sharing our chat on YouTube––check it out below:

 

Santa reading

Have A Great Holiday Season

It’s been a great year! Internet marketing is such a joy for us.

We’ll be working hard, but everyone at Logical Mix wishes you all a great holiday season.

Happy Holidays.

 

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Pay-Per-Click Advertising

So you want the most for your business, you want it to be seen, heard, and advertised to its best capability. While competition stands at the edge with the latest and greatest technologies, you want your business to draw the public in, and for the words on your site to be read. How does one improve their internet publicity in the best possible way? While there are various ways of doing so, managing your keywords is among the most important. Keywords are the crucial words that describe what you are offering and help determine where your ad will appear.

Choosing the most accurate keyword can help draw customers to your site as it targets exactly what they want. If you use specific keywords, and they search for a specific text, your advertisement or website has a better chance of appearing; by making it more specific, you are making it more viewable to the public and potential customers.  It is vital to think like your customers when you’re creating an initial list of terms or phrases that customers will use to describe your product or service. It is critical that the list of keywords you choose are the words that your customers will be searching when they want to find what you are offering. While it is important to make your words specific, it is helpful to bear in mind that sometimes making words too specific can be negatively impacting rather than positive. By making your keywords too specific you may find it harder to reach a vast amount of people. However, by combining general words along with specific phrases, you will be able to target the largest amount of people in an online community. Picking the accurate number of keywords is also crucial to achieving the highest amount of publicity. Google Support states that, “Most advertisers find it useful to have somewhere between five and twenty keywords per ad group, although you can have more than twenty keywords in an ad group”. In addition, grouping your keywords into themes can positively affect a customer’s search as it opens variety, which can therefore open your service or product up to potential customers.
While improving keywords is a vital part to having a successful online identity, creating better landing pages can also aid to improving search optimization. Your Google Adwords Quality Score is an estimate of how relative your ads and keywords are in helping Google users find what they are looking for and seeing your ad. Achieving a high quality score is the overall intention of any company as they want keywords that are helpful and useful to someone viewing their ad. Your landing page is the page your website visitors first view after clicking on a link that directs them to your landing page. In order to improve the performance of your search results, there are a few techniques that can be used to improve your page rank and quality score. By adding your top performing keywords and merging them together onto your landing page you can increase your search optimization and thus improve your Google quality score. In addition, by changing you landing page’s meta tags and title tags you can create a keyword density that works well with your landing page, as well as it acting as an aid in producing better search engine results.

Finally, a vital step is taking full advantage of what Google calls their Site-Related Keywords Tool. This tool is used to view how exactly Google ranks your landing page in regards to the relevance it has to the keywords you are trying to target. By using this tool, you can better understand how Google distinguishes between a website whose keywords work well for their landing pages, and a website that has poor keywords that do not directly target their associated landing page. By accurately using keywords that help to best optimize search engine results, you can get the most out of using online resources as a way to advertise for your company. Online sources are one of the most effective ways to advertise, and by using them accurately you can create an online profile for your company that aids in the development of your overall client base.

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