SEO for Whitby companies is more important now than it has ever been since the inception of digital marketing. It’s not enough to have a nice-looking, navigable website anymore. That would be like trying to work with an analog Nokia flip phone in the generation of AI. The right tools are everything, and when it comes to running a business, whether it’s online or not, SEO isn’t just another tool––it’s your entire toolkit.
We are experiencing an unprecedented time in history, right now––and we’re all in it together. COVID-19 hasn’t left anyone out of its reach. The economic impact on Durham and the Whitby Region leaves many of us feeling unstable, uncertain, and unable to plan for the future. Logical Mix has seen first hand the devastation on local businesses from attending local meetings and events.
Whether you own a small, large, or medium-sized business, Change has grabbed you by the throat, sat you down, and told you how things are going to go––nowhere within your control. Indeed, that’s the way it feels.
Foot traffic has slowed and people just aren’t shopping the way they used to. Restaurateurs are suffering from a lack of visitors, and even online businesses are getting slapped in the face by a major increase in competitors––seems everyone is scrambling to start on online business now just to make ends meet.
The word of the day (year) is adjust and adapt. That’s two words, but as 2020 continues to show us, rules are just statements of intent––the real rules aren’t up to us.
Am I painting a frightening picture? Admittedly, I am not the artist, nor can I make any promises about a renormalized future for local business in Whitby, Durham, or the world. However, I can give you my strong recommendation that comes from a place of diverse experience and 10+ years in an industry that has seen a LOT of change: SEO for Durham companies is your greatest asset right now. That goes for small, medium, and large businesses, online or offline, in any industry, with any ROI goal.
Everyone is online, which means your presence needs to be relevant, current, and interesting. You need to reach customers with the motivation of a mother wolf protecting her pups, without making rookie errors out of desperation. You also need to do a little sweep of antiquated digital marketing methods (ie. last year’s)––a classic “out with the old, in with the new.”
SEO Is A Toolkit
SEO is easy to explain, but a bit tricky to implement. Many people think SEO is just about showing up on the first page of Google SERPs. Let’s use the word “just” with care––ranking in the top results is certainly a must-reach goal of SEO, but maintaining that status is what SEO is really about. It’s like losing weight. What’s the point of kicking off 20 kg, only to gain it back the following week? It’s a lot of hard work for nothing.
SEO has a lot of moving parts––researching and analyzing the competition and strategizing how to be better. Loads of relevant, interesting content. The right keywords––not 100 of them slapped all over your page like a fiver-year-old’s sticker book, but a handful of the most effective ones, strategically placed. Backlinking done right. Meta tags. User experience. Local SEO, etc., etc.
Let’s use a few examples so you can understand where your business fits in.
Restaurants need their locations optimized. Why? People don’t have the desire to waste time looking for stuff. This is especially true of the hungry. Their searches are very specific––”best ravioli in Whitby,” “sushi restaurants in Durham that serve hamburgers”––you get the idea. This is what SEO does. It researches those frequently-searched terms and uses them to optimize your location.
Local breweries too can capitalize on their delivery programs by tailoring their SEO efforts in that direction. Brock Street Brewery has done an excellent job of not only adjusting their business strategy to include delivery services, but also optimizing their site to target the right audience.
If you’re in ecommerce, SEO is critical for creating not just good user experience, but an intuitive one. People don’t want to read sales pitches or waste time navigating a site that is designed for the business, not the customer. They want an empowering buying experience where they feel in control of all the decisions they make because––let’s face it––the ability to feel any semblance of control in these times is worth a million.
In normal times I always recommend taking a stab at SEO independently, using the 12 SEO Steps To Success. A few tools of the trade are always useful and in most cases helpful. But in these not-so-normal times, you may wish to consult an SEO expert.
SEO for Whitby companies is available locally right now with Logical Mix. We can keep your business growing and your site optimized for buying customers. Give us a call today to learn more about how we can help implement SEO for Durham companies.
Until next time. Stay safe during these uncertain times.