Spam mail. How annoyed are you that a good chunk of what you receive every day is crap? Maybe you don’t have to sift through the clutter of false promos and boring marketing campaigns because you’ve got a good spam filter in place. Great––but where are all your leads? What’s happening to all your subscribers? 

Well, here’s a little something you may not know:

Sometimes leads are going to your junk mail. As an SEO company, we know from experience that people often send messages with words that get flagged as spam. That’s why we recommend checking your spam box at least once a day.

Yes, this takes time you probably don’t have. But trust us, devoting just ten minutes to scanning your junk folder is time well spent because, inevitably, you will find stuff hiding in there. It’s like looking for your glasses and discovering they’ve been on your face the whole time. It’s so obvious your brain never considered that what you’ve been looking for is right in front of your face.

The Over-Efficient Machine Vs. the Human Brain

Ninety percent of emails sent to Canadian businesses make it into the inbox (see Return Path’s 2017 Deliverability Benchmark Report). Sounds pretty good, right? That means that your spam filters are doing what they’re supposed to do, right? They’re sorting out the junk and stashing it where it belongs so you don’t have to waste your time sorting the wheat from the chaff. 

Well, yes and no. 

As sophisticated as these algorithms are, they aren’t perfect so we can’t trust the process entirely. Spam emails may still be ending up in your inbox and viable leads getting dumped into your junk folder. Just like we suggest in Step One to SEO, your brain is your most valuable tool and an absolute necessity in a world where we’ve come to reply on machine-generated results and metrics––the dirty work is still in our hands.

Let’s take a look at what spam is and how those filters actually work. 

How Do Emails End Up in the Spam Folder?

Filtering tactics are increasing in sophistication and even the most strategically worded emails may not find their way into the inbox. 

Spam filters look mainly at sender reputation and email content. 

Sender reputation: The sender may be using an IP address that was once used to send spam so the filter understands that any email sent via that IP is useless.

Content: This is where things get a bit tricky. Understanding the meaning inside the email body despite red flags requires a sophisticated filter (ie. your brain). 

What are red flags in content?

  • Use of certain words
  • Links to non-reputable websites
  • Messages with bodies or subject lines all in CAPS

Terms are usually flagged within a certain context, not as stand alone words. The technology is so sophisticated that spam filters can detect when a predetermined spammy word is actually used in a meaningful context and will categorize it as legit. However, it’s not 100% reliable and some of your potential customers may use red-flag words without knowing it.

These spam offenses are tallied up and when a particular email meets or exceeds the spam criteria, it’s dumped in the spam bucket.

Here’s a nice little reminder for you to check your spam folder––an ear worm: k-os’s Crabbuckit, except replace ‘crab’ with ‘spam’:

No time to get down ‘cause I’m moving up…. CHECK OUT THE SPAM IN THE BUCKET

Spam filters can be good or bad depending on how you look at it. One in ten emails will end up filed as spam, which is great––if it’s spam, that is. However, that one email might be a juicy little lead and you’ll never know unless you’re regularly checking your spam folder. As spam filtering improves we can hope that we’ll reach a day when we’ll never have to venture beyond our inbox in search of leads. Until then, we need to know how certain emails end up there because although that 10% may not seem like much, even one lost lead can cost you.

Guess what’s behind every great, RANKING web page? Besides the right meta descriptions and title tags, that is.

Awesome copywriting.

Before we get into why you need a copywriter (because you do), let’s address a seemingly simple but commonly misunderstood issue.

What is a Copywriter?

When I identify myself as a copywriter as I occasionally do when someone asks me what my work is, I often get a quizzical look. 

“What does a copywriter do? You protect the rights of artists or something like that?”

See, that’s the problem with *homonyms in the English language. It also symbolizes a much deeper problem with the widespread lack of understanding of the difference between an adjective and a noun––a consequence of both our education system and our-self learning stimulus, but I won’t get into that––you’re welcome.

A copywriter is simply someone who writes copy. Copy is anything from blog content to product descriptions to meta tags to landing pages, resource manuals, curriculum, training guides, video scripts, or entire books. We’re a literary jack of all trades. 

There are different types of copywriters too. Some specialize in a particular niche, especially if they have industry-specific training, experience, or education. Some writers, myself included, are what we call generalist writers. We write about pretty much anything. We have excellent research skills and the ability to adapt to an increasingly dynamic digital landscape (not all copywriters tread the worldwide web, but since we’re in the context of SEO, we’ll assume most do).

Should I Choose a Niche or a Generalist Copywriter?

It depends on why you’re hiring a copywriter and what your budget is. Niche copywriters tend to cost more because they’ve honed their skills toward a particular market and are well versed in its vernacular (I love that word). However, in the land of You-Get-What-You-Pay-For, niche copywriters are usually better writers in a particular area because they have an in-depth understanding of a particular industry and market.

Let’s take pet copywriters for example. They know everything there is to know about pets, pet products, marketing in the pet industry, SEO in the pet market, etc. They may even have pets of their own. Their pets may even have pets of their own, but hey––let’s not get carried away.

Now, let’s not forget that sometimes people get too smart and are unable to express ideas at a beginner’s level. What that means is that if you’re trying to convey a tricky concept, a generalist copywriter may produce better copy because they have to learn it to explain it.

Although a niche copywriter may seem like the way to go, there are several benefits to hiring a generalist copywriter that you’ll want to consider because they might surprise you.

Generalist copywriters are adept at switching between industries, markets, and ideas. That means they can write a colloquial blog on the benefits of naked yoga with pop-culture references one day, and the next day, spin out a procedural handbook for air traffic employees. 

Besides interesting and creative brains, they have well-honed research skills because they’re constantly in search of how to find the highest quality and most reliable information. 

They also know that different pieces of content require a different structure, jargon, and SEO techniques.

Here’s something that many people haven’t considered when they’re looking for a copywriter:

Generalist writers have a wealth of knowledge in several areas and because knowledge is not linear. They can see clearly how different industries transect and interact. That means they can write cross-industry articles.

Let’s look at an example to better understand:

You have a natural health supplement that targets men with erectile dysfunction. Now, many people who are into alternative medicine are also concerned with the state of the global ecosystem. Health isn’t limited to our individual state of being after all, it’s integrated and holistic; the state of our planet affects our health too. 

So making a peter heater that’s tested on animals, uses animal ingredients, slave labour, and manufacturing methods that harm the environment isn’t really going to fly with your target customer. It’ll definitely be more cost efficient for you, but we’re assuming you work from a place of ethics.

Writing about such a supplement requires a trifecta+ of skill: the ability to research well, knowledge of alternative medicine, sustainable health & wellness, how particular manufacturing practices harm the ecosystem and impact social justice, as well as knowledge of (and perhaps experience with) the psychology of sexual dysfunction to craft an effective emotional appeal to your target customer. That requires a MASTER jack of all trades.

Why You Need to Hire an Expert Copywriter

Make sense? Good. So it really comes down to money and the level of sophistication you desire.

The point is, whether you choose a generalist or a niche-r, you definitely want a copywriter––full stop. Unless you enjoy writing, that is. Otherwise you’re committing yourself to days of teeth-gnashing work because writing isn’t easy, even for those who love it. 

I’m not saying all copywriters love what they do, but you’ll know when you read the copy whether they do. Apathy is as noticeable as bad grammar, missed punctuation, spelling errors, or metaphors that just don’t work. You want someone who cares.

How Do You Find a Good Copywriter?

Get in the freelance marketplace. Apps like Fiverr and Upwork are packed with people chomping at the bit to write content for you. Prices range anywhere from $5 to sky’s-the-limit. Venture with caution though. Many freelancers in this arena are not native English speakers. Always look at their ratings and reviews, request samples, and chat about your project before ordering work from them.

Ask around. Recommendations are usually more reliable than cold-call fishing for a writer in the freelance marketplace. 

Contact Logical Mix. I’m a generalist copywriter for Logical Mix. I write the weekly blog about SEO tactics and strategies. I also keep my own personal blog, and I write for other private clients. While my academic background is in education, I have studied, researched, and written in various niches including health, wellness & alternative medicine, sustainability, insurance, yoga, fashion, children’s literacy, etc. Aside from all that experience, the most significant part is that I LOVE WRITING, and I’m always pumped to tackle a new project, whatever it is.

Not Up for a Teeth-Gnashing Task?

So there it is––YES, you need to hire a copywriter. NO, they don’t need to cost a fortune, but remember––you get what you pay for.

If you have questions or want to chat about your project, give us a call or send an email.

*Just in case primary school English didn’t stick, homonyms are words that sound the same but are spelled differently.

Logging out,

Logical Mix

If you’re in the business of SEO (why else would you be reading this?), welcome to your life, it’s a good one. 

In fact it’s so good and so important, you could say that this life is an H1 Life.

There are few things more exciting than picking up SEO tricks, implementing them, and watching them succeed.

But let’s be clear, we’re not about hacks. We know that SEO involves hard work, patience, and most importantly, specific knowledge. That’s what builds an expert. 

Hacks aren’t easy, anyways. Just ask any hacker. They work hard at that stuff because breaking through firewalls isn’t a bowl of Fruit Loops. It takes some pretty astute expertise acquired through nature, luck, experimentation, but mostly through a very shrewd connecting of the dots.

So what I present here as it concerns The H1 Tag, is a hack in the traditional sense of the word, but not in the sense that it’s come to mean today, which is a shortcut to success.

Simply put, you can’t put all your SEO eggs into an H1 basket and expect all American breakfast with bacon, hash browns, and buttered toast. 

Using a combination of strategies is necessary for ranking. That’s why we wrote the 12 Steps to SEO Success

But let’s get cracking on the H1 Tag for now and worry about the other stuff next.

What is an H1 Tag?

The H1 tag is the first header in a piece of content following the title. In technical terms, it’s the HTML code that wraps a line of text to display it as the largest and most important message in the content. In a lineup of 6 headers, it comes in first place and has the most value for SEO.

In some cases, the H1 is the title tag, but not always. The title will have its own code as the title tag, which may or may not concern SEO. Sometimes, the title is used to creatively capture a reader’s attention rather than for indexing purposes. The H1 on the other hand, should tell the reader exactly what the page is about, which makes it naturally indexable.

A classic example is the H1 here: What is An H1 Tag? There’s no room for confusion, is there? For readers or Google’s web crawling bots.

‘Cept the bots are viewing the source code, which we can do too because not every page makes the H1 so apparent.

Try this now, right here, on this page:

In Chrome, right click and select “view source code”. Up pops the HTML view of this page. Go to your search/find function and type in H1. Look for the highlighted H1 that appears at both the beginning and end of a statement within the < >.

That’s all it is, and you can notice the same for H2, H3, and so on.

Image: The HTML version of How to Write SEO Content Like a Pro.

Why is an H1 Tag Important?

I hinted at it earlier when I stated that it had more value for SEO than other headers. Other important tags include the title tag, previously summarized, and the meta tag, also known as the meta description. You can read about it in detail HERE, but in a nutshell, it’s a brief description about a page that appears beneath the title in the SERPs. It’s critical for indexing but also for influencing a reader to click on your page instead of a different related page.

Let’s get something straight. There are lots of trends in SEO, and they fade just as quickly as acid-washed denim jackets with pleats and leather tassels did in the 80s (and should have stayed that way). 

Optimizing your H1 is not a trend. It has been a consistent ranking factor since the dawn of SEO. 

That’s the technical significance of the tag. But that doesn’t mean you go around tagging every line of text an H1. Google has rules. 

A second reason by the H1 tag is so important is for user experience. It’s vastly improved when a page has noticeable headers because most readers aren’t actually readers, they’re scanners. They want clear, obvious answers to their questions. And just like the words quickly, easily, and free are the most effective words in ad copy, they also apply to the user experience.

How to Use an H1 Tag

Like any SEO “hack”, there’s always going to be a bit of controversy. The following are themes that have emerged from all the work I’ve done with clients over the years. They’ve formed my general, slightly-bendy (though less bendy than this) rule kit for H1 tags.

Photo credit

Use one only. You want to avoid diluting the power of The Very Important H1 Tag. More than one of anything automatically decreases its value. (Imagine there was more than one Superman? Suddenly he’s no so super without an average point of reference).

Describe what the article is about. 

You might have taken care of this already with the title tag, in which case, be more specific. 

Keep it between 20-70 characters. 

That’s roughly 4-14 words, not a lot. Too much overwhelms and remember, most readers are scanners. They’re spending less than a second glancing at your H1. Make it noticeable but know that the semantic element is most important. 

Choose words that pack some punch

Go heavy on the consonants and use alliteration when possible (alliterations are a string a words that begin with the same sound, eg. What one-word weapon wins the war? (the answer is sorry, in case you were wondering).

Use a long-tail keyword for indexing. 

You may also use this keyword in your title tag. This makes it more specific, which means it’s also more relevant and will rank better than a seed keyword, which, incidentally, your long-tail keyword may contain anyway.

Satisfy the user’s intent. 

Deliver what people are searching for quickly, easily, and explicitly. Think, what words are they using and in what order to research their question? For example, someone wants to find out how to better train their dog. You have a dog training website that offers free video tutorials. They may type: “how to train my dog” or “dog training guide” or “dog training help” or even “dog training videos”. Though technically not a long-tail keyword, “dog training” is relevant, satisfies their search for info on dog training, and helps Google properly index your page.

This Is Your One and Only H1 Life

Tuck this little philosophy in the back of your brain when you’re slugging through the SEO grind of developing the real hacks that are going to put you in a position of privilege in the SERPs.

Writing a header isn’t rocket science. 

(Oh, by the way, don’t use cliches like that in your H1 because, well, notice how it made you cringe a little? I only put that in there to demonstrate what not to do).

But for it to be effective, you should know why it’s important, which, as you’ll see, will help naturally guide the process of constructing it so you can make the most of it.

Like Foucault argues, it’s the order of things, both in life and in SEO (‘cept SEO was a nonexistent term back then), that require us to understand, not blindly accept, the way things are.

Logging out (and tipping my top hat),

Logical Mix

Am I building authority to my site from external websites?

We’ve arrived at the final step. And last certainly doesn’t mean least. Building authority to your site from external websites, also called link-building, is one of the most critical steps in SEO.

But with all the work you’ve done up to now, you probably already know that. In fact, we’d love to hear from you, so please feel free to share any stories, challenges, or wins from your SEO journey in the comments below.

First of all, what is link building and why is it so important?

Link Building 101

Link building is the act of getting other websites to link to yours. Not only does having lots of high quality links pointing to your page increase your traffic, it also helps search engines crawl the web and between individual pages on your site.

Link building can involve a very basic strategy and set of techniques, or it can be the most difficult part of SEO. It just depends on how you do it.

Anatomy of a Hyperlink

There are four parts in a hyperlink. Links can point to other sites, graphics, sounds, files, email addresses, and other locations on the same page.

The first ‘a’ is the anchor tag that tells search engines a link is going to follow.

Second is the ‘href’ which stands for hyperlink referral and indicates the URL the link is pointing to. (A # indicates a local link to somewhere else on that page).

Third is the visible text, meaning what users will see on the page. It’s the front end of the hyperlink usually highlighted in some way to signal that it’s a link.

Finally, is the link tag closure.

Image Source

Link building helps search engines discover new webpages, extract and index content, and determine how well they should rank in the search results. So when we type a keyword into Google’s search bar, we’re not actually searching the web, we’re searching Google’s index of the web, that is, what it has determined good enough to store and show in the search results.

Page ranking is dependent on more than high quality, relevant content. Lots of high quality external links to your site mean a better report card with Google, which is great news for you because you’ll rank higher in the search engine results page (SERP) than without them. It’s a vote of confidence in your favour.

But there are more benefits to link building that just ranking. A well defined and executed link building strategy can:

  • Help you build relationships with key influencers in the industry
  • Send referral traffic to your site
  • Boost brand building

Whether you’re collecting natural links or manual outreach links, we’ll take a look at what types of links you want pointing to your site and how to make that happen.

How to Get A High-Quality Link (or many!)

Start a Link Building Campaign

Before we get down to the nitty-gritty of link-building, it’s important to mention that link-building takes time. If you manage to acquire 10 links in the first month of your campaign, that’s a job well done, but you’re not going to notice a difference overnight. It takes time for those links to have an impact on your site’s traffic.

Determine your hook.

Image Credit

You need to reach out and offer up a relevant asset. What will make people care about your site and what you offer enough to want to link to you? This varies according to your business and industry. Examples are: content, data, products, services, and people.

If you want to offer content then you need to know what people want to know about. Social media can steer us in the right direction here when we scout out and analyze the type of stuff people are sharing. Offer content that is relevant and gives a unique angle on a particular subject. (See Step 9 to SEO for more info).

Get various types of links.

  • Links to your homepage
  • Links that contain your brand
  • Links containing your target keywords
  • Links to deep pages, eg. a product or category page

Identify targets.

If you’ve been following from Step 1, then you’re getting to know a little bit about dogs, if you didn’t already. Let’s stick with that example.

You have a dog training website and you’ve just created the Ultimate Guide to House Training Your Puppy. Who might be interested in this content? Pet bloggers, e-commerce shops selling dog merchandise, dog trainer apps, pet stores, and pet sitter companies.

Go through each one (yes, it’s time intensive), and contact sites that are relevant to your pitch. To narrow down results a bit, consider only looking at pet bloggers that have a resource page, to which you could contribute with your guide. Such a search looks like this in the Google search field:

Pet bloggers inurl:resources

That command will return a list of pet bloggers’ resource pages. Boom. Those are the ones you want to start with.

But don’t just cold call them. Learn about their ethos to determine relevance to your site. Also, check on whether or not they link to other sites.

Then, prioritize them first by domain metrics, influence, and the probability of them linking to your site.

Check up on the competition.

If you can become a master in link building you’ll be way ahead of your competition

Here’s an excerpt from Step 2 to SEO on how to get insight from your competitors:

“How many referring domains do your competitors have? This points to site popularity and strong SEO.

You can use the MOZ link explorer tool (free for 30 days) to generate a list of all the backlinks to your competitors’ sites. From there you can compare those links against yours (use a spreadsheet for this) to see where the gaps are, if any.

If you’re already ahead of your competition, this is not your current focus (but, don’t lose focus of this important aspect). If you are behind, time to step-up your link-building strategy.

What sites are linking to your competitors and not to you? Reach out to them.”

Become a Master Builder

Image Credit

Link building is full-on. That doesn’t mean that you have to spend all of your time trying to get links. Compared to every other SEO task on your plate (creating content, on-page SEO, keyword research, etc., etc.), we recommend devoting as much as 30% of your SEO time to link building, at the very least.

Once you have your strategy in place, you may consider hiring someone to manage this task if you want to go all in. Otherwise, MOZ gives us a free downloadable link-building guide (for beginners!)  that helps out big time. Get it here.

If this is your first visit to Logical Mix, check out our blog for a comprehensive 12-step beginner’s guide to SEO. And feel free to contact us anytime you have questions about the process.

Logging out,

Logical Mix

Feature Image Credit

Am I creating quality content that solves the searcher’s problems?

Every search for something begins with a problem. It’s the reason you’re reading this blog right now––you have a problem that needs a solution. Maybe your problem is small and you just need a little help on how to create great content. Great––but it’s still a problem because it means a few different things:

Maybe you’re not already creating awesome content and you need to to sell your product.

Maybe your revenue is down and you’re looking for ways to improve sales.

Maybe someone told you your copywriter stinks and it’s time you took matters into your own hands.

Maybe you’re your own copywriter.

Don’t worry, you’ve come to the best place to find out if:

  • You’re already producing awesome content (you might be, in which case you’ll be nodding your head as you read this)
  • Your content is readable but not clickable
  • Your content stinks and how to make it better

Now, if you’re not a writer and you don’t like to write, don’t waste your own time. Get a copywriter. Pay for a good copywriter. And trust us, price usually indicates quality so low ballin’ on the Fiverr side of things may get you a crapload of content for the cost of double-fat chai latte at your local barista, but it won’t be very good.

Several sources claim that quality content is the number one ranking factor. That’s right, NUMBER ONE. That means that content is more important than anything else on your site.

The #1 Most Important Question You Need to Ask Yourself Before You Write Anything

Who are you writing for––the person or the machine?

Well, both actually. And we’ll get there in a minute but it’s super important that you know “the machine” is much, much more like a person these days than ever before.

Back in the days of yesteryear, Google didn’t care so much about content, their algorithm paid attention only to having content with highly searched terms up on a page. Times are different now. Google will actually penalize sites that stuff keywords into content, even if that content reads sensibly enough. Sophisticated algorithms are now able to assess content quality––meaning, relevance, and where and how often you use certain keywords through a script (keyword density and frequency).

So, start with the person––your ideal customer––and write content that she (or he) cares about, that speaks directly to her, that solves her problem. Don’t write a sales pitch (even though selling is your goal).

Remember this:

Writing and Writing for SEO: What’s the Difference?

Straightforward copywriting is the art of using words to sell a product or service. A copywriter knows how to use words strategically to engage a reader and persuade her to purchase whatever you’re selling.

An SEO copywriter employs the same tenants, except she tailors the copy for an online presence, optimizing it for Google The tricky bit about SEO writing is striking a balance between optimizing for a search engine and serving your potential customer. You need to do both.

Write Clickable Headlines

You want to spend more time putting together a smashing headline than you do on your entire copy. Why? Because the title is what engages or repels readers. If your headline makes people snore, they’re not going to care what your page is about and they’ll bounce away.

If you’re walking the plank and doing your own copywriting, here are a few tips for writing a title that converts:

  • Lead with a 6-7 word phrase
  • Make it clear, snappy, and simple
  • Use adjectives, strategically
  • Promise to solve a problem
  • Use numbers wherever possible

Maybe that sounds like a lot to cover in just a few words but it’s easier than you think, especially when you get the hang of it.

For example, you’re writing a blog about dog training for your pet niche site.

Instead of: “Training Your Dog”

Try: “6 Easy Ways to Make your Dog Smarter”

See the difference? You’re speaking to the ultimate goal of the reader. No one wants a dumb dog, right? That’s why we train them, and it makes our lives “easy”.

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy

If you’re stuck, check out copyblogger’s 10 Sure-Fire Headline Formulas That Work for some ideas.

Deliver on Your Headline’s Promise

Beef your content without the bloat. You want to publish content that is meaty, meaning it satisfies the reader with lots of useful information. Google penalizes sites with thin content––only there as a base for keywords, which is why 1000 words is a recommended average for any piece of content. Build your content around a keyword, but ensure your copy reads smoothly and engages the reader.

Make your content compelling by putting the most important information first. In The Copy Cure, Marie Forleo refers to the first words of a sentence or paragraph the corner real-estate spot. Fill it wisely.

Link to Authority Sites

Why would you want to send your reader elsewhere for information? Isn’t the point to keep potential customers on your page?

There are two schools of thought. At Logical Mix, we want to help people solve their problems. If someone can do that better than us, then people should know about it. Keep in mind that selfishly coveting your customer and withholding useful information from them may do harm than good.

Linking to authority sites (like we did back there with copyblogger) also shows social proof, that you’re connected, sociable, value good content and want to share it around. Not only does this put you in Google’s good books, but it helps your customer––and they’ll remember you.

The Tail End…

Remember from Step One, always start with keyword research. It’s how you know what people people’s problems are and therefore, what they’re searching for. Then use free tools like Google Analytics to find out what part of your site is getting the most traffic and why. Use that info to generate new content to improve user experience.

And if you can’t write, don’t enjoy it, or don’t care enough to try, get a copy writer. The cost is worth the result.

Photo credit: Neil Patel

Taking time to reflect on the internet and digital marketing business in 2017 has brought much joy to our hearts.

The internet is becoming more user experience focused…and we like that trend! The 2018 digital marketing landscape is going to be filled with change. Adapt or die.

The Good News:

We’re on pace to reach our long term goals with all our clients.

Thanks to all our clients for trusting us and believing we are the right company to grow your company online. We will not let you down.

Happy Holidays to all and to all a good night!

Logging out,

Logical Mix

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Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

  1. Nulla consequat massa quis enim.
  2. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu.
  3. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.

Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus.

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