Entries by admin

STEP ONE to SEO: Keyword Research

Am I Matching Search Queries To My Service or Product Offering? At its most basic, SEO is a game with Google–and a gazillion other online proprietors all vying for attention and page rank. There are infinite, contrasting strategies for “how to do SEO”, but they all start with one thing: keyword research. Keyword optimized content […]

End of an Era with MOZ and the SEO Community

SEO Rockstar Rand Fishkin Steps Out And Moves On College dropout-turned-SEO-messiah, Rand Fishkin is a legend in the SEO world. Co-founder of Moz, Rand held the seat of CEO for one of the top software analytics companies in the world for years. His SEO empire Moz grew out of the humble web design business he […]

DG’s Roundup Summary: What SEO or PPC Advice Would You Give Yourself?

I recently had the pleasure of being interviewed by Delta Growth (DG), a big boy in Toronto’s SEO & SEM industry, specializing in e-commerce. Eugenia, DG’s SEO/PPC Implementation Specialist reached out to some of the industry’s local brainers to ask a SEO/PPC question that few of us ever ask ourselves during our careers: What advice would have […]

Happy Holidays from Logical Mix

Taking time to reflect on the internet and digital marketing business in 2017 has brought much joy to our hearts. The internet is becoming more user experience focused…and we like that trend! The 2018 digital marketing landscape is going to be filled with change. Adapt or die. The Good News: We’re on pace to reach […]

What Lessons Can We Learn From Shopify?

What Makes Shopify One on the Most Innovative eCommerce Solutions on the Planet? We’re glad you asked. Did you know that in just one year, Shopify increased their revenue by 90%? It’s probably why some short sellers are questioning the business model. In the matrix of digital marketing, Shopify has found their niche: customized, SEO-rich lures that have […]

12 SEO Steps to Success

This SEO Checklist will send YOU down the Path of Internet Success. Ask yourself these 12 SEO questions frequently during your marketing campaign: This list has taken the length of my career to make. Creating 12 summarized sentences to get to the heart of search engine optimization was a hard task indeed and by no means complete. It […]

How To Write SEO Content Like A PRO

If you’re wondering how to become an SEO expert writer, grab a coffee, sit down, and take ten minutes to read this simple guide. Are you a writer just entering the world of SEO content writing? Has your writing for SEO become dull or lifeless? Are you struggling to increase traffic to your blog or […]

Does My Search Engine Marketing Have Dark Traffic?

Dark Traffic Makes A SEO’s Life More Interesting. Dark traffic is statistically usually under “Direct Traffic” in Google Analytics, and is being referred from an unknown/untraced source (and for some reason being lumped into Direct Traffic). As a SEO, you must try to figure out where this website traffic is coming from. Get the credit you […]

Why Rich Snippets Help Your Company’s Search Engine Marketing

Rich snippets are a fancy way to spruce up your Google search results within search engine listings. They don’t necessarily enhance your search engine optimization (SEO), but they do improve your Click Through Rate (CTR). The jury is still out on the search engine ranking effects. Some have reported a SERP improvement. The most common […]

6 Years In The 6

Today is the 6 year anniversary of Logical Mix. It has been an awesome ride. Helping small to mid sized businesses grow their online presence has been one of the most rewarding things our company has offered the world. We pride ourselves on customer service and reliability, and that is what has kept us alive and well. […]