Rich snippets are a fancy way to spruce up your Google search results within search engine listings.
They don’t necessarily enhance your search engine optimization (SEO), but they do improve your Click Through Rate (CTR). The jury is still out on the search engine ranking effects. Some have reported a SERP improvement.
The most common rich snippets we see are reviews with “Star Rating”. Rich snippets come in many forms though, such as: videos, images, event times, addresses, phone numbers, etc.
The enhancement is real, and positively reflects your search engine marketing efforts.
The end is result desired is almost always quality website clicks funnelling into leads for your business. If this statement is true for your business, continue reading more about rich snippets and how to implement them on your website.
Get A Plugin.
This is the most cost effective way to get rich snippets representing your business online. You could get a developer to code it in for you, but that is a much pricier option.
Here’s a relatively new and great article about Rich Snippet plugins: 5 Best Rich Snippet Plugins
It’s an article about different tools you can use to get rich snippets showing up for your search engine results. Worth the read. Rich Snippets will propel you above the competition.
The Easiest Explanation:
Rich Snippets help your company control what the search engine user sees on the search results page.
This helps everyone in the end. User and Business win!