Entries by Colleen Thornton

Step 12 to SEO: Off-Page SEO

Am I building authority to my site from external websites? We’ve arrived at the final step. And last certainly doesn’t mean least. Building authority to your site from external websites, also called link-building, is one of the most critical steps in SEO. But with all the work you’ve done up to now, you probably already […]

Step 11 to SEO: Internet Partners

Have I been building relationships with non-competing companies? Why would I need to build relationships with non-competing companies, unless they’re stakeholders in my business? Two things: First of all, everyone is a stakeholder in your business. Second, It’s not all about you and your business. Just kidding! It actually is, but it’s also all about […]

Step 10 to SEO: Content Marketing

Am I marketing the quality content I created? You spent hours (or a good chunk of change) creating content that answers your customers’ questions and solves their problems. Your customer wanted to know the best way to train their dog so you went beyond the call of duty and collected resources on how to actually […]

Step 9 to SEO: Content Creation

Am I creating quality content that solves the searcher’s problems? Every search for something begins with a problem. It’s the reason you’re reading this blog right now––you have a problem that needs a solution. Maybe your problem is small and you just need a little help on how to create great content. Great––but it’s still […]

Step 8 to SEO: User Experience

Is my website intuitive and frictionless throughout? If you’ve been following from Step One, you may remember that Step Two: Competitor Research, highlighted UEO as the new SEO. If you haven’t read it, here’s a key takeaway: SEO is more about user experience optimization (UEO) than optimizing the search engine. That makes user experience then, […]

Step 7 to SEO: Technical SEO

Are My Relevant Web Pages Being Crawled and Indexed? Do you want more traffic to your site? Of course you do, and it starts with understanding two key actions taken by Google (and other search engines but we’ll focus on Google): crawling and indexing. Your pages are being crawled, and if you want them to […]

STEP 6 TO SEO: Reviews

Do I have a strategy for gathering reviews from happy customers? Happy customers leave great reviews. The number-one, not-so-secret strategy for achieving high customer satisfaction––which causes them to leave positive reviews––is giving them the very best user experience possible. Let’s assume you’re already doing that (of course you are). We know your business is awesome. […]

STEP 5 to SEO: Local SEO

Have I built and fixed online citations for my business? We’re reaching into the SEO arsenal and pulling out another tool for digital marketing success: Online business citations. Don’t worry––no injection required. The number one reason why online citations are so important––let me repeat––SO IMPORTANT is a secret we’re going to let you in on […]

Step 4 to SEO: On-Page SEO

Am I using Step 1’s insights for page targeting & structuring? If you did your homework, you would have made some discoveries about how to rank for keywords. If you haven’t already checked it out, see Step One to SEO Success: Keyword Research to find out how to get started on this critical stage. If […]

Step 3 to SEO: Web Analytics

Have I implemented Google Analytics and Google Search Console? Have you seen the movie Tag? It’s about five friends who’ve played a 23-year-long game of Tag. Search Engine Optimization (SEO) is kind of like that: a continuous game of Tag–but inverted. You want to be IT.   In the game of Tag, being IT means […]