Entries by Colleen Thornton

Step 8 to SEO: User Experience

Is my website intuitive and frictionless throughout? If you’ve been following from Step One, you may remember that Step Two: Competitor Research, highlighted UEO as the new SEO. If you haven’t read it, here’s a key takeaway: SEO is more about user experience optimization (UEO) than optimizing the search engine. That makes user experience then, […]

Step 7: Technical SEO

Are My Relevant Web Pages Being Crawled and Indexed? Do you want more traffic to your site? Of course you do, and it starts with understanding two key actions taken by Google (and other search engines but we’ll focus on Google): crawling and indexing. Your pages are being crawled, and if you want them to […]