Entries by Colleen Thornton

STEP SIX TO SEO: Reviews

Do I have a strategy for gathering reviews from happy customers? Happy customers leave great reviews. The number-one, not-so-secret strategy for achieving high customer satisfaction––which causes them to leave positive reviews––is giving them the very best user experience possible. Let’s assume you’re already doing that (of course you are). We know your business is awesome. […]

STEP FIVE to SEO: Local SEO

Have I built and fixed online citations for my business? We’re reaching into the SEO arsenal and pulling out another tool for digital marketing success: Online business citations. Don’t worry––no injection required. The number one reason why online citations are so important––let me repeat––SO IMPORTANT is a secret we’re going to let you in on […]

Step FOUR to SEO: On-Page SEO

Am I using Step 1’s insights for page targeting & structuring? If you did your homework, you would have made some discoveries about how to rank for keywords. If you haven’t already checked it out, see Step One to SEO Success: Keyword Research to find out how to get started on this critical stage. If […]

Step THREE to SEO: Web Analytics

Have I implemented Google Analytics and Google Search Console? Have you seen the movie Tag? It’s about five friends who’ve played a 23-year-long game of Tag. Search Engine Optimization (SEO) is kind of like that: a continuous game of Tag–but inverted. You want to be IT.   In the game of Tag, being IT means […]

STEP TWO to SEO: Competitor Research

Have I Found Usable Insights From Top Organic Competitors? Why should you do competitor research? Well, SEO strategizing is like storytelling. One guy can tell a story so well that you feel like you’re actually there. A different guy can tell the exact same story, and you feel like you lost 10 minutes of your […]