So you have a website; while that is a great start to having a successful marketing platform for your business, having that and only that won’t quite cut it to increase your overall business revenue and customers. Almost every business has a website, in fact, according to the latest version of Business 2012; seventy-eight percent of businesses have a website, over two-thirds. Now the question to ask is this: What makes a website flourish? What are the main tools and necessary steps one needs to take to ensure that they are hosting a fast moving and highly visited website? Fortunately, the answer is neither difficult nor complex, but rather business savy – keep you and your company updated. Websites are a social platform built to inform potential customers and current customers what you are offering and why they should be interested in what you provide. However, it is not going to be effective if your latest and greatest deals, promotions, and products were from last month or perhaps even last year. Keeping your website updated secures repeat website visitors; just as repeat customers are profitable and desired for your business, so are repeat website visitors. If a previous customer has enjoyed your product and would like more information on what else you may offer or promotions you are holding, instead of calling, they are much more likely to visit your website. Now, just as it is essential to have a well laid out and well managed website, keeping this information fresh with new displays, pictures, and text is important to having a repeat website visitor.
In addition, if your website is being featured on a search engine, you’re main goal is to have it appear on the first page of Google, Bing, Yahoo, etc. If your website isn’t being frequently updated, these search engines will automatically assume that your website is not achieving a high number of hits and this can be extremely detrimental to your overall marketing scheme. Just as important as it for a business to have a website, it is even more important to have it being updated on a continuous basis with fresh new layouts and information to keep your customers wanting more. An even better marketing idea is to have an email subscription page set up on your website to invite your customers to receive weekly emails from your company providing them with the latest deals your business has to offer. Not only does this keep your business committed to updating on a weekly basis at minimum, but you’re directly hitting and targeting customers at a personal level. It is vital for the success of your business to have a visible online presence in this day and age where online media is being used as a primary tool for advertising. It’s crucial that your business is doing everything to promote yourself online, and by keeping your website stocked with new information on a regular basis, your customers will feel that your website can be the one stop shop to finding what they are looking for and need. So rather than focusing all your time and effort into plastering your windows with your special promotions, open your internet browser and begin with informing everyone there. It may take time to get used to as you may feel as though you are throwing information into a web of space (no pun intended), that space is built up of your customers, and even though they are not visible and you are not watching them drive by, their online presence is immense, and reaching that should be the ultimate goal for your business.