cars in dark traffic jam at night with lights on

Does My Search Engine Marketing Have Dark Traffic?

Dark Traffic Makes A SEO’s Life More Interesting.

Dark traffic is statistically usually under “Direct Traffic” in Google Analytics, and is being referred from an unknown/untraced source (and for some reason being lumped into Direct Traffic).

As a SEO, you must try to figure out where this website traffic is coming from. Get the credit you deserve.

What does this Mean for My Search Engine Marketing?

It means you have to search for stats in other places and on your own. You can also help your company by adding some tools to your arsenal. You’ll never be able to track 100% of “Dark Traffic”, but from our research, this is the best article to read regarding Dark Traffic. That article should send you on the right path.

We Hope That Helped

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Stacked Gold Bars

Why Rich Snippets Help Your Company’s Search Engine Marketing

Rich snippets are a fancy way to spruce up your Google search results within search engine listings.

They don’t necessarily enhance your search engine optimization (SEO), but they do improve your Click Through Rate (CTR). The jury is still out on the search engine ranking effects. Some have reported a SERP improvement.

The most common rich snippets we see are reviews with “Star Rating”. Rich snippets come in many forms though, such as: videos, images, event times, addresses, phone numbers, etc.

The enhancement is real, and positively reflects your search engine marketing efforts.

The end is result desired is almost always quality website clicks funnelling into leads for your business. If this statement is true for your business, continue reading more about rich snippets and how to implement them on your website.

Get A Plugin.

This is the most cost effective way to get rich snippets representing your business online. You could get a developer to code it in for you, but that is a much pricier option.

Here’s a relatively new and great article about Rich Snippet plugins: 5 Best Rich Snippet Plugins

It’s an article about different tools you can use to get rich snippets showing up for your search engine results. Worth the read. Rich Snippets will propel you above the competition.

The Easiest Explanation:

Rich Snippets help your company control what the search engine user sees on the search results page.

This helps everyone in the end. User and Business win!

 

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Birthday cake with 6 candle

6 Years In The 6

Today is the 6 year anniversary of Logical Mix.

It has been an awesome ride. Helping small to mid sized businesses grow their online presence has been one of the most rewarding things our company has offered the world. We pride ourselves on customer service and reliability, and that is what has kept us alive and well. Spending our clients money like it’s our own is our secret to success.

The online marketing world is an ever-changing one. We are constantly reading, listening, educating and going to conferences to learn about the digital world. We pass this knowledge on to our existing and new customers. We don’t focus as much as we should on our brand, because we are so focused on your brand. If your brand grows… Logical Mix grows.

SEO marketing in Toronto has been our bread and butter, but we do whatever it takes to get companies the exposure they deserve online. Whether it is web design, getting on local listings or directories, pay-per-click or social media…search engine marketing is what we do! (We stated that six years ago).

6 years in the 6 just sounded like the right title for this article.

This adventure has been incredible. We owe everyone we have had the opportunity to work with everything.

Thank you Toronto and the GTA (and Vancouver, USA, England, Thailand and China), for allowing us to work and build your economies.

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Time to Upgrade

KEEP YOUR WEBSITE UPDATED

So you have a website; while that is a great start to having a successful search engine marketing platform for your business, having that and only that won’t quite cut it to increase your overall business revenue and customers. Almost every business has a website, in fact, according to the latest version of Business 2012; seventy-eight percent of businesses have a website, over two-thirds.  Now the question to ask is this: What makes a website flourish? What are the main tools and necessary steps one needs to take to ensure that they are hosting a fast moving and highly visited website? Fortunately, the answer is neither difficult nor complex, but rather business savvy – keep you and your company updated. Websites are a social platform built to inform potential customers and current customers what you are offering and why they should be interested in what you provide. However, it is not going to be effective if your latest and greatest deals, promotions, and products were from last month or perhaps even last year. Keeping your online presence updated secures repeat website visitors; just as repeat customers are profitable and desired for your business, so are repeat website visitors. If a previous customer has enjoyed your product and would like more information on what else you may offer or promotions you are holding, instead of calling, they are much more likely to visit your website. Now, just as it is essential to have a well laid out and well managed website, keeping this information fresh with new displays, pictures, and text is important to having a repeat internet visitor.

In addition, if your website is being featured on a search engine, you’re main goal is to have it appear on the first page of Google, Bing, Yahoo, etc. If your website isn’t being frequently updated, these search engines will automatically assume that your site is not achieving a high number of hits and this can be extremely detrimental to your overall marketing scheme.  Just as important as it is for a business to have a website, it is even more important to have it being updated on a continuous basis with fresh new layouts and information to keep your customers wanting more. An even better marketing idea is to have an email subscription page set up on your website to invite your customers to receive weekly emails from your company providing them with the latest deals your business has to offer. Not only does this keep your business committed to updating on a weekly basis at minimum, but you’re directly hitting and targeting customers at a personal level. It is vital for the success of your business to have a visible online presence in this day and age where online media is being used as a primary tool for advertising. It’s crucial that your business is doing everything to promote yourself online, and by keeping your website stocked with new information on a regular basis, your customers will feel that your website can be the one stop shop to finding what they are looking for and need. So rather than focusing all your time and effort into plastering your windows with your special promotions, open your internet browser and begin with informing everyone there. It may take time to get used to as you may feel as though you are throwing information into a web of space (no pun intended), that space is built up of your customers, and even though they are not visible and you are not watching them drive by, their online presence is immense, and reaching that should be the ultimate goal for your business.
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3 boats at a beach

FIND A GREAT LOCATION

You hear it again and again, the importance of finding a prime location when choosing where to open up a business, yet many still find themselves tucked away in a corner far from main intersections or anywhere where people can view their signage. Being a SEO company doesn’t need a prime location, but your retail shop or restaurant sure does.

So you may wonder why location is of such importance. Location is important for both large and small businesses, and it has a direct effect on the operations cost as well as reaching the target clientele and customers, resulting in creating necessary revenue. In addition, once you choose a location, it is often costly to undo – picking up your business and moving somewhere else has its downfalls, which is why the first spot you choose needs to be in a prime location. The costs of moving can cost you customers, and result in losing staff if you move to a farther destination than where they are willing to commute to. The risk of inconveniencing staff and customers is not a risk you may want to take, so being sure that the spot you choose is the right location the first time around will save you from a lot of stress and hassle.

While there is no such thing as the “perfect” location, there is something called a “prime location”, a location surrounded with the right clientele and good general traffic. Being near a main intersection, for example, generates a great deal of traffic (both pedestrian and car), traffic which can be converted into customers when they view your business when driving across town or walking around a neighbourhood. Ensuring that your business is in a good location does have its benefits, benefits such competitive unit costs.  This means that an acceptable location allows for access to inputs such as supplies and raw materials.  A prime location results in optimal revenue opportunities, as both clients and staff are not inconvenienced to travel to your location, but rather enjoy entering your business as its location is easy to access and in a convenient spot.  Finally, a good location allows access to a labour force and therefore enables your business to achieve its goals in workforce planning.

Furthermore, the government actually offers grants and assistance to businesses that locate to areas that suffer from low employment ratings. Incentives often include grants to help the start up of your business, loans which are repayable over many years with low interest rates, and various tax breaks.  There is a lot of thinking that should go into choosing the location of your business as receiving tax breaks and grants can help you a lot with your overall start up costs.

Finally, a very important part of choosing a prime location is the amount of parking space surrounding your business. Pay parking or meter parking is not ideal and could very well deter customers and staff from entering your location. Customers look for convenience and pay parking is not ideal as many will choose to visit a competing business if they offer free parking and an easy to access location.

Location is extremely important, and finding yourself in an undesirable location can be stressful and upsetting to a new business owner, especially when first starting your business. You want your name to get out there and you want to be seen – whether it’s your signage on the street corner or the signage plastered to your windows, you need customers to be able to see what you are offering in order to attract them. It’s a shame when you run into a great business or service doing poorly because they are not gaining the recognition they deserve simply because they are hidden away from traffic and potential business. If you find yourself in a situation such as this, be sure to find other ways to allow your business to be seen, whether it is going door to door or handing out coupons, you want your name to be out in the public generating discussion. By thinking hard about the location and taking the time needed to make the decision on where your business will be located, you can avoid issues later on and can ultimately generate a great deal of revenue with increased amounts of business.

Oh yeah…don’t forget to put that location on Google and every searchable platform possible.

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Spices with seafood

THE PERFECT SEO BLOG RECIPE

Blogging is an art, just as writing can be a form of art. For the last decade plus, blogging has slowly taken an upward transition to paving the way as a medium that is both interactive, informative and SEO friendly. However, just like writing is an acquired skill, blogging is a form of writing that targets a specific audience to engage them in an online source which is well written and insightful. There are various ways to grow a following on the internet, blogging being one of those ways; however, many may wonder in which ways one makes a blog to be as successful and well read that it can be.
1.       Content vs. Frequency
When creating a blog, especially in the initial stages, frequency is extremely vital. Not only does it show your reader that you are committed to updating your site, but it acts as a way to develop a following on the internet. It allows Google to crawl your website regularly to improve your SEO properly. Whether you are annoying your readers by posting and updating on a daily basis or whether you are updating once a month, frequency plays a crucial role in the number of readers your blog will encounter. However, this being said, rich content is of even more importance. For instance, having a friend on Facebook who updates their status multiple times a day stating exactly what they are doing such as “making a sandwich” or “doing laundry” is annoying and can even cause you to unfriend that person. However, say you like a news page on Facebook and they post the exact same number of times as your Facebook friend, but their updates are informative and interesting. The chance that you will unlike the news page because of their frequency is not as likely as the option of unfriending the annoying Facebook user who posts multiple pointless statuses. This shows the importance of content – your frequency can be often if your blog is informative and educational; this is solely because readers want to read what they find is most interesting. Content is central to having a solid base of followers who view your blog on a continuous basis. The content created on your blog will have a direct and powerful impact to your ongoing SEO efforts. Update regularly, but have quality content, content that will drive your reader to want and to need more. Content that you can link within your website will add SEO value as well.
2.       Original vs. Generic
How often do you see news channels retelling the same news stories over and over again, and then see a different channel retelling what you just heard on the previous station? To be original is to be unique and different, and as it was once stated by Coco Channel, “In order to be irreplaceable, one must always be different.” You want your blog to be irreplaceable, you want it to be so that when a reader chooses whose blog they should visit first to be most informed, it should be none other than the one you have created.  Nevertheless, to be irreplaceable is to be different, and to be different means that one must take the initiative to dig deep for things that others may not see as important. It is your job to make the interesting important, and the important interesting. Original pieces of art attract attention, just as original and unique writing attracts a reader to want to know and read more. A generic blog post about the new iPhone 7 is not as interesting as the latest malfunction that has been found within the Galaxy 7. Don’t be generic writer, but rather, be a unique writer and write to entertain, write to capture your audience.  Following headlines is boring, every other person has done that, instead, take a unique angle on an already popular story and give it a twist.
3.       Blog Struggle vs. Blog Triumph
Blogging is a form of writing, and as any writer will know, “writers block” is a troubling and sometimes stressful form of block that can detour a writer from their ultimate vision. As a blogger, you know where you want to see your blog and how you want it to develop over time, however, “bloggers block” can sometimes distract you from your goals. The easiest way to deal with this is to continuously be watchful of what around you can be used within your blog. Whether it is a quote you recently heard or even the phone conversation the man next to you is having, if it can correlate into your blog, write it down. Once something is written down, you then have the ability to expand on that and to take the small piece of information and transform it into any direction you want it to go. Use the note pad function in your phone or carry a pad and pen on you at all times, write your thoughts and your ideas when they come to you on paper.
Creating a blog takes time and diligence, but if done correctly, you will quickly reap the rewards. By targeting the needs of your specific audience, creating quality blogs, and updating them to suit your readers, you will have a blog that catches eyes and dominates the search engines.

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Santa reading

Have A Great Holiday Season

It’s been a great year! Internet marketing is such a joy for us.

We’ll be working hard, but everyone at Logical Mix wishes you all a great holiday season.

Happy Holidays.

 

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Toronto Blue Jays 1978 Team Photo

ALT or Ault? Alt Attributes Are As Important As Doug Ault

If you follow @logicalmix on Twitter, you already know Logical Mix is a big fan of the Toronto Blue Jays. There was no way to avoid the SEO pun that is alt…Doug Ault.

Doug Ault hit the first home run in Toronto Blue Jays history way back in 1977, but I bet you couldn’t pick him out of this grainy 1978 team photo. Frustrating right? Think of an individual with low vision on a daily basis having to deal without being able to see the image being shown. You can hit the first SEO home run for your company and be seen (unlike Blue Jays in the team photo), by providing incredible accessibility for those with visual disadvantages at the same time.

ALT image text or ALT tags or more accurately: alt attributes allow those with a visual impairment to understand an image.

Joost de Valk is the founder and CEO of Yoast and says, “the alt tag is used by screen readers, the browsers used by blind and visually impaired people, to tell them what is on the image. The title attribute is shown as a tooltip when you hover over the element…”

Always remember, screen readers will be used for your website. Build your website to accommodate the blind. This is a win-win for all parties involved.

The beauty of helping create a more accessible website for people with blindness or low vision is getting the benefits of search engine optimization as well. As time goes on, it will become more common practice to properly label images (as it should be already).

Be a responsible web developer and design your websites with proper alt attributes. All you ever have to remember to say to yourself when publishing an image, “if I was blind, how would I want that image to read?”

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seo buttons

SOME TAGS NEEDED FOR SEO

On-Page search engine optimization (SEO) is certainly an important part of the website building process. If you want to show up on the first page of any search engine’s search results, on-page SEO is a must. Logical Mix outlines the 3 most crucial elements needed to improve your on-page search engine optimization.
1) Title Tags: Can also be called ‘title elements’. The title tag is the text used to define an online document or the website page. Other than the relevant content on a web page, the title tag is the most important component to on-page search engine optimization.
2) Meta Description Tags: This is where your description is shown when getting search engine results. Your website’s content will be described exactly how you want the reader to interpret it on the search engine results page of Google, Yahoo, Bing, etc. This is created on the back-end of your website using the HTML tags properly. Ask your developer to code this accurately to your specifications.
3) Alt Image Tags:  Alt Image Tags allow search engines to understand the attributes of an image by describing them in text form. Search engine robots/spiders have a hard time crawling images for SEO purposes without text on them. Another advantage to Alt Image Tags is if the picture doesn’t load on a website, at least there will be a description of what image should be shown. Again, these tags should be applied by whoever is building your website (whether it is you or a developer).
Two extra things to mention are using ‘Header Tags’ (accurate descriptions to summarize the content on a web page) properly and applying proper ‘descriptions/ file names to the images’ you will be displaying on your website. For example, PICTURE-DESCRIPTION.jpeg or PICTURE-DESCRIPTION.gif.
We hope this helps with your internet marketing efforts now and in the future.
Please write us or post if you want to discuss more.
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Business road sign

WHY IS SIGNAGE SO IMPORTANT FOR BUSINESS

Let me share a personal story regarding business signage I encountered a few years back. When I was living in Vancouver, BC, there was a unique and delicious family owned pizza restaurant. It was a pizza place where they prepared the pizza for you, and you took it home and cooked it, making your entire kitchen smell like freshly baked pizza. The idea was brilliant, the pizza was amazing, and the customer service was out of this world. I visited the restaurant on a regular basis until a year after opening the owners moved north, and they ended up selling the business to a new set of owners. The new owners kept the same idea, used the same ingredients, and appeased the already existing customers, yet one simple poor marketing choice cost them their business as it ended any potential for attracting new customers – they changed the signage. The original owner had a simple but bright sign that could be seen from the nearest intersection, as well as handed out flyers and coupons door to door every Saturday morning. Their strategy was simple, but it worked. The new owners however did not upkeep these strategies and changed the sign to a black and white, non-visible, size 10, Arial font banner.  They then complained about not reaching people, but the reasons were evidently clear. Simply put, their signage cost them the entire success of their business.  Soon after their six month of opening, they shut the business down as it was costing them too much to operate and they were making little to zero revenue. The spot still remains empty and vacant to this day.
Now you may believe this case to be an extreme and rare, but the experience taught me at a young age the importance of signage, especially if you are taking over an already existing business. A sign can either attract someone in such a way they want to enter your business and learn more about what you offer, or in the case of the pizza store, your sign may cause them to laugh in embarrassment at the printed paper you have draping over your windows. The importance of advertising is vital to the overall success of a business, especially with small businesses. Signage is extremely important and can end up being the make or break in the overall success of your business. Here are some simple questions you should ask about your current signage on a monthly basis:
1.      Does this sign send the right message to my customer?
2.      Is the message relevant and eye-catching?
3.      Are the colors and design bright, vibrant, and noticeable?
4.      Is the sign visible in the early morning or late evening? Does it light up in the dark hours?
5.      Is the signage in tip top condition?
If your answer to any of these questions is no, then it is time to either invest in new signage or fix your current signage to accommodate the needs of your customers. If your signage does light up, but some of the bulbs are burnt out, the overall first impression from your customer is that your business does not have the time or care to replace the bulbs and update the sign.  More often than not, customers base a business purely off of their signage because it is the first thing they notice and it is their first impression. By ensuring that your signage is noticeable and in good condition, you will have a better chance at attracting the customers you desire to attract. Have good signage (logos/branding) online too. Get noticed.
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