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Smart Phone Compatible Website

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With the amount of smartphones being used these days, your business website better be compatible with smartphones or else you’re losing out. Google claims there are over 500,000 Android phones being activated on a daily basis.

The problem with websites that are not formatted for mobile phones are the usability factor and graphics. They are not what will keep a potential customer on your website. The graphics may be too large to fit on a smaller screen and will cause a person visiting your website to quickly become frustrated, and quickly leave your website. A website not properly formatted for smartphone use will be hard to navigate as well. The amount of traffic being generated via smartphones makes it worth the premium to have your website mobile compatible. Too many companies don’t value mobile compatible websites and it’s the perfect time to propel yourself above the competition, while they’re sleeping on a vastly growing technology. Because they will eventually understand the power of the smartphone.

According to Forbes, global mobile traffic now represents around 13% of internet traffic and in 2009 global traffic was only 1%. Those figures are most likely higher in North America too. If this doesn’t wake you up and let you know where the internet traffic is trending towards…nothing will. Be smart about your marketing your business and create a website that is both beautiful and user friendly on a smartphone.

Another statistic according to Forbes is that there are 1 billion  smartphone users in the world today. If only 0.1% of these users go to your smartphone compatible website, you will most likely be a very happy company. Thinking about catering to the smartphone market helps increase your positive internet exposure as well and you always want positive internet exposure.

If you think you can escape going mobile with your company, to quote Donald Byrd “you better think twice”.

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Logical Mix

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The New Logical Mix Website Is Here

Launching our new website is one of the most gratifying experiences our company gets to have. The emotional lift and moral boost your team gets after a new website launch is second to none in the business world. We are witnessing first hand what we pass on to your organizations and it truly makes us proud.
New elements had to be added to the new Logical Mix website to give it that updated look. We know our websites should be updated every 3-5 years (3 years really), so the change was needed now, because our 3 year mark is celebrated this month. We added a fully graphic and animated home page (with no adobe Flash elements). We made all of our pages a little more active. The last website was almost too clean. At the time it was perfect and refreshing, but times change and technology changes. From an internet marketing standpoint, our new website is a superior one. Having live blog and Twitter feeds on every page was important to us as well. A favourite change of ours was the Header and Menu bar. The top bar is one and now slightly shrinks, yet stays at the top of every page while scrolling. Very innovative.  It is such a sleek design with many beautiful elements that make it work. Everything was incorporated into this website design and we truly hope you enjoy it.
We have a new blog format as well. Every month we will release a blog. Sometimes this blog will update you on technology or give you internet marketing tips or update you on what’s going on in the “Logical Mix” World or be written strictly for fun while teaching a lesson, but rest assured you will always be entertained.
Our way of doing business is to always be out there creating positive internet exposure for you and you organization and our organization. By creating our new website we are following suit with our promise. All testimonials on our website are done in an extremely classy manner.
Your next website can incorporate any elements you see on our new website. We are never opposed to sharing.
Enjoy the rest of your 2014!
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Logical Mix

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Treat Your Business Like a Garden

Spring is here and the flowers are blooming. This gave us a great idea to relate treating your business as a gardener would tend to their garden.

1) Study your landscape before you start gardening
In business, you should know your competition and you should know what can propel your business above the competition. At the very least, know what separates your company from the competition. Come up with a plan that you can follow through and know that your plan will grow your business. You wouldn’t plant a tree that needs a lot of sun in a shady area, so don’t sell a person a product or service that won’t grow your company and get you referrals.

2) Fertilize the soil
Related to checking in with your clients and making sure your service or product is up to their standards. You should be doing this on a regular basis.

3) Pull the weeds
This can translate to two things with your business. You can clean up any loose ends you need to fix to ensure your customer is happy or you can get rid of the customers you believe to be holding your business back. There is such a thing as a bad client (we don’t have any, but when you make those sales you shouldn’t have made, these customers have a way of hurting your business). Seriously, we love our clients!

4) Choose the right Plants
In business, you need to choose a plan that will benefit you and your customer. Offer a product or service that your company specializes in producing. Do not offer singing lessons to a customer, if your company only makes custom leather gloves. Similarly, to a garden, do not plant a tropical plant in a shady area in a northern climate. You will simply be wasting valuable time and money.

5) Water Properly
This goes without saying, but successful gardens need water (unless you have cacti and desert plants). Each climate is unique and each plant/flower depends on different watering schedules, but they all need water. Your clients are comparable in the sense that they need quenching (H2O). Each client depends on your care differently. Some may need lots of attention, whereas, others may be annoyed by you constantly soaking them with attention. Know who you’re dealing with.

6) Keep a keen eye on your garden during all seasons
This doesn’t mean, hovering over your customers at all times, but understand what makes them tick and what keeps them happy. If you produce clothing, make sure the quality is where it should be. If you run a daycare, keep your play areas sterilized. If you run a fruits & vegetables stand, ensure there is no mold or pests on your produce and keep your produce hydrated (that last analogy was used to link the garden to the business).

Your business like a garden is a beautiful thing. If you maintain your garden, every year it will look nicer and keep a smile on your face. Your business is no different. If you tend to your business properly, every year it will grow and everyone will take notice…just like you garden.

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Logical Mix

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Organize For Success

We all know the expression, “if you fail to plan, you plan to fail”. This is especially true in the digital age of the work environment. Come up with a plan and organize your schedule around that plan.

Douglas C. Merrill has 11 principles of organization we want to share: 1 ) Organize your life to minimize brain strain.
2 ) Get stuff out of your head as quickly as possible.
3 ) Multitasking can actually make you less efficient.
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