When you are building or editing your website always make sure it is user friendly. There is nothing more wasteful than having an online customer surf onto your website and they have no clue what the “call to action” is. They will leave fast and worse, with a bad impression about your company. For sake of not being mean, we won’t link to any website examples.
You all have seen websites where you have no clue what they are trying to convey or achieve. Don’t fall into that category.