Am I marketing the quality content I created? You spent hours (or a good chunk of change) creating content that answers your customers’ questions and solves their problems. Your customer wanted to know the best way to train their dog so you went beyond the call of duty and collected resources on how to actually […]
Am I creating quality content that solves the searcher’s problems? Every search for something begins with a problem. It’s the reason you’re reading this blog right now––you have a problem that needs a solution. Maybe your problem is small and you just need a little help on how to create great content. Great––but it’s still […]
Is my website intuitive and frictionless throughout? If you’ve been following from Step One, you may remember that Step Two: Competitor Research, highlighted UEO as the new SEO. If you haven’t read it, here’s a key takeaway: SEO is more about user experience optimization (UEO) than optimizing the search engine. That makes user experience then, […]
Are My Relevant Web Pages Being Crawled and Indexed? Do you want more traffic to your site? Of course you do, and it starts with understanding two key actions taken by Google (and other search engines but we’ll focus on Google): crawling and indexing. Your pages are being crawled, and if you want them to […]
Do I have a strategy for gathering reviews from happy customers? Happy customers leave great reviews. The number-one, not-so-secret strategy for achieving high customer satisfaction––which causes them to leave positive reviews––is giving them the very best user experience possible. Let’s assume you’re already doing that (of course you are). We know your business is awesome. […]
Have I built and fixed online citations for my business? We’re reaching into the SEO arsenal and pulling out another tool for digital marketing success: Online business citations. Don’t worry––no injection required. The number one reason why online citations are so important––let me repeat––SO IMPORTANT is a secret we’re going to let you in on […]
Am I using Step 1’s insights for page targeting & structuring? If you did your homework, you would have made some discoveries about how to rank for keywords. If you haven’t already checked it out, see Step One to SEO Success: Keyword Research to find out how to get started on this critical stage. If […]
Have I implemented Google Analytics and Google Search Console? Have you seen the movie Tag? It’s about five friends who’ve played a 23-year-long game of Tag. Search Engine Optimization (SEO) is kind of like that: a continuous game of Tag–but inverted. You want to be IT. In the game of Tag, being IT means […]
Have I found usable insights from top organic competitors? Why should you do competitor research? Well, SEO strategizing is like storytelling. One guy can tell a story so well that you feel like you’re actually there. A different guy can tell the exact same story, and you feel like you lost 10 minutes of your […]
Am I matching search queries to my service or product offering? At its most basic, SEO is a game with Google–and a gazillion other online proprietors all vying for attention and page rank. There are infinite, contrasting strategies for “how to do SEO”, but they all start with one thing: keyword research. Keyword optimized content […]
