Entry with Audio

, ,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer.

  • Donec posuere vulputate arcu.
  • Phasellus accumsan cursus velit.
  • Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae;
  • Sed aliquam, nisi quis porttitor congue

Read more

/by

Pay-Per-Click Advertising

So you want the most for your business, you want it to be seen, heard, and advertised to its best capability. While competition stands at the edge with the latest and greatest technologies, you want your business to draw the public in, and for the words on your site to be read. How does one improve their internet publicity in the best possible way? While there are various ways of doing so, managing your keywords is among the most important. Keywords are the crucial words that describe what you are offering and help determine where your ad will appear.

Choosing the most accurate keyword can help draw customers to your site as it targets exactly what they want. If you use specific keywords, and they search for a specific text, your advertisement or website has a better chance of appearing; by making it more specific, you are making it more viewable to the public and potential customers.  It is vital to think like your customers when you’re creating an initial list of terms or phrases that customers will use to describe your product or service. It is critical that the list of keywords you choose are the words that your customers will be searching when they want to find what you are offering. While it is important to make your words specific, it is helpful to bear in mind that sometimes making words too specific can be negatively impacting rather than positive. By making your keywords too specific you may find it harder to reach a vast amount of people. However, by combining general words along with specific phrases, you will be able to target the largest amount of people in an online community. Picking the accurate number of keywords is also crucial to achieving the highest amount of publicity. Google Support states that, “Most advertisers find it useful to have somewhere between five and twenty keywords per ad group, although you can have more than twenty keywords in an ad group”. In addition, grouping your keywords into themes can positively affect a customer’s search as it opens variety, which can therefore open your service or product up to potential customers.
While improving keywords is a vital part to having a successful online identity, creating better landing pages can also aid to improving search optimization. Your Google Adwords Quality Score is an estimate of how relative your ads and keywords are in helping Google users find what they are looking for and seeing your ad. Achieving a high quality score is the overall intention of any company as they want keywords that are helpful and useful to someone viewing their ad. Your landing page is the page your website visitors first view after clicking on a link that directs them to your landing page. In order to improve the performance of your search results, there are a few techniques that can be used to improve your page rank and quality score. By adding your top performing keywords and merging them together onto your landing page you can increase your search optimization and thus improve your Google quality score. In addition, by changing you landing page’s meta tags and title tags you can create a keyword density that works well with your landing page, as well as it acting as an aid in producing better search engine results.

Finally, a vital step is taking full advantage of what Google calls their Site-Related Keywords Tool. This tool is used to view how exactly Google ranks your landing page in regards to the relevance it has to the keywords you are trying to target. By using this tool, you can better understand how Google distinguishes between a website whose keywords work well for their landing pages, and a website that has poor keywords that do not directly target their associated landing page. By accurately using keywords that help to best optimize search engine results, you can get the most out of using online resources as a way to advertise for your company. Online sources are one of the most effective ways to advertise, and by using them accurately you can create an online profile for your company that aids in the development of your overall client base.

Logging Out,
Logical Mix

/by

A small gallery

, ,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

  • Nulla consequat massa quis enim.
  • Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu.
  • In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.
  • Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi.

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.

Read more

/by

NEW YEAR’S EVALUATION

, ,

Another new year is upon us. It’s the perfect time of year to reevaluate your company’s goals and marketing efforts. You should be looking introspectively at your company’s results through marketing and make changes accordingly.

Questions to ask yourself:
1) Are we meeting or have we met the sales goal we set at the beginning of the year?
2) Are we on the first page on major search engines (For keywords & key phrases relevant to our business)?
3) How can we improve our overall exposure to potential clients or prospects?

The Answers:
1) If you said “yes” to meeting your goals, keep doing what you’re doing. Don’t mess up a good thing. You may want to add to your current efforts, but certainly don’t let them interfere with what is working.
If your answer was “no”, you need to ramp up your activity to drive new business for your organization. Let’s assume you’re happy with your sales staff (if not, it’s time to increase training or let them go), here are some tips to help increase sales:
Do a PPC (Pay-Per-Click) campaign: Drive traffic to your website. Create landing pages to aid in improving search optimization and watch the leads role in for your sales team.
Create a New Website or edit old Website: Make sure it looks professional and has the right “call to action”.
Search Engine Optimize: More on this in the 2) section. Create an Email Campaign or Direct Mail campaign: These are older methods to drive leads for your business, but can sometimes work wonders.

2) With regards to getting your company’s website on the first page of Google, Bing and/or Yahoo, write down a list of 10 key words or key phrases you want your company to show up for. Think like your prospects would think for this list. Write down a list of 10 (or the relevant number) geographic locations you want to be found in, if applicable. Take those lists to an internet marketing expert who can get you to the top of those pages desired (wink, wink, Logical Mix). Items to make sure are accurate on your website are: Title Tags, Alt Image Tags, Relevant Text and the Meta Description to name a few.

3) In the case of not seeming redundant, do all of the the above and you will be well on your way to improving your overall exposure to potential clients or prospects. Take it seriously, your business depends on it.

Enjoy the holiday season, recharge the batteries and always be thinking of strategies to grow your company (because, we are).

Wishing your organization a prosperous 2015!

Logging Out,
Logical Mix

/by